Instead of simply planning another standard corporate event this year, why not get creative? Think outside the box to really maximise your impact. But, how do you do that? Steer clear of the generic conference or meeting. Maximising impact in corporate events involves creating engaging and memorable experiences that leave a lasting impression on participants. Here are some innovative ideas to consider for your next corporate event:
Interactive Workshops
One way to maximise your impact this year is to organise hands-on workshops that allow participants to actively engage in learning new skills or industry trends. You can do this by incorporating team-building activities to encourage collaboration and problem-solving. By doing this you’re also allowing attendees to learn from each other.
Gamification
Sometimes creating team challenges, quizzes, and leaderboards can create a competitive yet fun atmosphere. Adding a bit of gamification to your corporate event can increase engagement. In fact, if you add in a fun prize for the person who scores the most points throughout the day, you’ll probably find that people retain new information better as they’re more likely to really listen to what’s being said.
Inspirational Speakers with a Twist
We love a panel and we believe that bringing in speakers from diverse backgrounds, including experts outside your industry can inspire your team. Opt for interactive sessions such as Q&A panels or fireside chats to encourage audience participation. You could do these types of events quarterly and have a different theme for each one. It’s a great opportunity for networking and learning something new.
Themed Events
It can’t be fun and games all of the time, but it is important to plan some more relaxed corporate events throughout the year to help prevent burnout and reward your team. Sometimes it can be fun to plan a themed event, whether that has something to do with your brand or a holiday. Incorporate the theme into decorations, activities, and even dress codes to create a cohesive experience. You’ll be surprised at how much fun your team has!
Networking Opportunities
Lots of companies work in co-working spaces now, which means that every day is an opportunity for you to network. It might be fun for you to plan a networking event on your floor so you can meet other companies. You never know what sort of opportunities can come out of a lunch and learn!
Experiential Installations
If you have a product that you want to showcase, instead of a regular product launch, why not set up experiential installations or exhibits that allow participants to engage with your brand or products in a unique way. You can even use interactive displays or AR installations for a modern touch and ask people to post about their experiences on social media for some extra marketing.
Sustainable Practices
It’s no surprise that sustainability is at the forefront of everyone’s mind these days. Embrace being eco-conscious and integrate environmentally friendly practices into your event, such as reducing waste and promoting sustainable catering. Showcase your company’s commitment to corporate social responsibility by working with venues who share your values.
Looking for a venue to host your corporate event this year? Here are a few of our favourites:
Tanner Warehouse – London
Tanner Warehouse is an exclusive-use venue which features three versatile event spaces that can be transformed into whatever you’d like. Let your imagination run wild as you create this unique and eclectic venue into the perfect backdrop for your event.
The Botanist – Media City, Manchester
The Botanist is a magical, secret garden-themed paradise. There’s an outdoor terrace overlooking Media City and The Quays, an extensive beer/ale selection along with carefully concocted cocktails highlighting the venue’s best greenhouse herbs. It’s a unique destination for your corporate event.
Wind Factory – Liverpool
At Invisible Wind Factory, they redefine the concept of corporate events. Nestled in the vibrant heart of Liverpool, you can find a unique venue that seamlessly blends art, culture, music, and innovative experiences to create an atmosphere that sparks creativity and collaboration. Their dynamic event spaces provide the perfect canvas for your corporate gathering, no matter what it is.
